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Rollout of Apple’s Video Subscription Service Underwhelms

No surprises at product announcement event. For investors, many questions remain unanswered

Apple Inc. (NASDAQ:AAPL) unveiled its new video subscription services offerings that it hopes will help replace diminishing iPhone sales with other stable sources of revenue. The much-anticipated presentation was made at the company’s headquarters and the centerpiece of the event was the rollout of its foray into the original content market. Apple will offer its original content service, called TV+, through its existing Apple TV app beginning next fall. Apple CEO Tim Cook views the new video services as an extension of Apple’s existing hardware and software products.

The company plans to expand its market share for original programming by making its Apple TV app compatible with non-Apple hardware. But for all the hype endemic to any major “product” announcement, Apple had little to show investors and consumers in terms of actual original

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